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Professional Programme Digital Marketing & Internet Retail

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Industry research indicates a need for professionals who understand the ‘Business’ of Retail, and who can navigate and marketing in the digital space.

This programme fulfills the industry need for graduates who understand the world of E-commerce and digital marketing. It has been developed by and is delivered in conjunction with key professionals from this Industry. Adobe is the knowledge partner for this course, and will along with other industry partners deliver lectures for the students.

Programme Structure and Audience:

Foundation, Analysis & Application. During the Foundation phase the students are taught about E-commerce, Web Store Design, Marketing & the Fashion & Lifestyle Industry.
With the help of Industry Experts students are taken to the next level where they understand and analyze E-commerce Business Strategy, Digital Marketing including SEO, SMM, Affiliate Marketing, Web Analytics, Customer Relationship Management and Entrepreneurship.

CAREERS

The Fashion and Lifestyle E-commerce Industry
Any other vertical of the E-commerce Industry (Travel, Retail, etc.)
E-entrepreneurs
Consultants or Designers to the Industry

Duration : 12 Months
Contact Person : Ms. Preeti Dewan
Time Table : 5 days / 3 – 4hrs / day

ADMISSION PROCEDURE

The Academy strives to steer students to the defined professional profile. We look for talented, intelligent and ambitious students who are prepared to put their best efforts to build a fulfilling career. We nurture young people with all-round abilities who show the energy, the potential and the commitment to be the industry captains of tomorrow.

So when we are assessing you, we will be particularly evaluating your career focus, creative and aesthetic sense, level of commitment and energy, potential as a team member, ability to handle stress and of course your communication skills.

Candidates seeking admission to One Year Professional Programmes appears for a General Proficiency Test (GPT). Candidates who score above the cut-off score from GPT are called for Personal Interview.

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