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Mass Communication



Mass Communication

Changing times have revolutionised prospects in all most every career field one can find today. So many new and exciting career options are lined ahead that it is difficult to choose one. Mass communication is one such field which is attracting a lot of young these days and why not, when it has to offer such interesting career options in the fields, like various kinds of medias – newspapers, magazines, radio, television, advertisements, public relations etc. Though its presence has been there since long but it is only in recent times that it’s been able to earn due recognition. Efforts are on to add professionalism to different areas of mass communication, with many universities and institutions offering number of professional courses.

Mass communication covers a wide area, comprising of closely connected fields of advertisement, communication and public relations. Almost all kinds of establishments whether business, government or political are availing of services, offered by these industries, therefore an encouraging sign for those looking ahead to making a career in mass communication.

Mass communication is the study of how people exchange information through mass media to large segments of the population at the same time. In other words, mass communication refers to the imparting and exchanging of information on a large scale to a wide range of people. It is usually understood to relate newspaper, magazine, and book publishing, as well as radio, television and film, even via internet as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large number of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information.

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